It is no secret that vodka pasta sauce has become very popular recently, as I scroll through Tik Tok every day I see a new recipe for the viral sauce. As someone who loves to cook, has attempted to make this delicious recipe, and has been a loyal customer of Absolut vodka, I was intrigued by this marketing project by Heinz and Absolut. Heinz, the well-known food processing company, has teamed up with Absolut, a popular brand of premium vodka to "cook up" a limited edition vodka pasta sauce. With both being well-known brands and the recipe being as popular as it is, the sales for this product have been through the roof. The "foodie" culture has become more and more relevant in recent years and Heinz and Absolut are embracing it by including "absolutely foodie" in their ad for this product. https://www.marketingdive.com/news/heinz-absolut-vodka-tomato-pasta-sauce-cpg-marketing/645862/
My name is Katelyn Redell, I am a third-year business student pursuing a Bachelor of Science degree with a major in design innovation management with a minor in marketing! I am dual-enrolled with Oregon State University and I am a proud member of the Kappa Kappa Gamma sorority. I currently live in the chapter house off campus but my real home is in Bend, Oregon. I moved to Bend from Portland in 2020 and it has become my new favorite place. When I'm not in school I love golfing! I work at a golf course called Pronghorn in Bend as a beverage cart driver and golf bag drop attendant. I really like being able to work outdoors and talk to people from all over and I got to learn a lot about the sport of golf. I love being outdoors and I thrive in the summer with boating, paddle boarding, and swimming in the many lakes central Oregon has to offer. I can't wait to meet you all this term!